Friday, October 17, 2008

The world the Google way...

Just attended a fascinating session with the General Manager of Google Aus and NZ, Kerim Temsamini.
He was speaking on the speed of change and how he even finds it "scary" to see his own kids doing things on the internet which at their age would have been unthinkable 10 years ago.
There are now no delays between the news and the story. You can no longer totally control your message.
There are 183 Billion emails sent every day - that is 2 million emails every second. On Youtube over 100 000 years of video has been watched. And yet only 15% of the world's content has been digitised.
The internet has truly democratised our access to information - for the first time the mass exchange of text is possible. A true "revolution" as never seen before.
So what are the further changes for the future?
1. At the moment mos of the web is in English - this is set to change and other languages are entering the web. But, fear not, as Google translator is being further refined and developed to be able to translate for you.
2. Mobile phones will be the next major point of access for on-line information.
3. People will be spending more media time on line.
4. There will be more consumer engagement with on-line and off-line marketing working together.
5. There will be more customisation and personalisation available - think of shopping carts that will guide you around the supermarket to the correct aisle and give you the information you need on your purchase.
6. Devices will be built that anticipate what we want - we will receive advice that there is a sandwich store around the corner and we had a sandwich yesterday - do we want another one?

So what do we extract from this session for our own organisations:
From the perspective of Management Consultancy International, it all comes down to innovation and being aware of what the trends are - taking these trends and translating them into your own business strategy and models.
Google itself as an organisation makes use of the LEGO Serious Play methodology to ensure that they remain in touch and engaged with their own workforce.

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